HOWIES/DIGBMX Magazine

“The idea of a perfect picture seems to us to be something that cannot be agreed upon universally.Whatever you decide are the rules to judge your choice by will matter not a jot to the next pair of eyes which have a different set of rules which they use to judge their own perceived perfection.

We thought the idea of being out of focus should be as important as being in focus, after all what’s in the picture remains, even if you can’t see it in the way you have been programmed to, it is there somewhere, complete and perfect in its own way.

We’ve agreed to showcase these ideas on the back cover of the legendary BMX magazine, DIG. We will be doing a series of 6 adverts in total all from our favorite photographers. The first 2 are shown below.

At the end of the series we will be having UK gallery exhibitions in our London Carnaby Street and Bristol stores.

We’re asking photographers to send in their own out of focus shots. We’ll choose and print our five favorites as well as picking a golden ticket winner to appear as our ad in the sixth and final of the series. There’s $1500 of howies clothing up for grabs too.” - howies

www.howies.co.uk
www.digbmx.com